It is an undeniable fact that films and product placement go together like peas and carrots. Peanut butter and jelly. Unicorns and glitter (just kidding). These days, when the half pay salaries of my week, or roughly the GDP of a small nation underdeveloped, watch a movie, expect to be bombarded with a barely veiled advertisement to buy something or another. Often, intelligently integrated into a scene as a character through a new cell phone flip-cam, or eat at a restaurant for certain. I remember seeing Twister and taking note of the "bad guys" in his caravan bright, elegant long of black…Dodge Caravan (see what you did, Marketing Department). It seems modern creators of the film are taken a step further. Thor, which was released recently, including the training of all Acura and makes no bones about it.
Going so far as to advertise specifically the Acura place in the movie (not the movie itself), several commercials were released before the Prime Minister. A press kit disguised as a "examen" Shield would be more at home in the rack of your local Acura dealer brochure. (S.H.I.E.L.D., of the non-Marvel-geeks like me, is a spy agency and the implementation of the fictitious act in the Marvel Universe where Thor came from.) A few months ago had read a story that the big it would be the "official" car of the film, but I think that I was a little surprised when I started to see how her sold through commercials and ads on the internet.
As the guy at your local local that pulls up in an import tuner riced, wore the bolting hair, gold chains and a white tracksuit, the full court press - only made me shake my head and regretted the "stop epic"", Mr. Try demasiado-resistente". It is true, I'm the kind of cynical, but I was wondering if Acura would have felt the need to be so flagrantly if its last redesign has been most welcome. Do you know, one with the grid of chrome that has been called everything from a peak to a guillotine for a bagel slicer? Yes, that one.
I am curious to know if the general population (read: those who do not live and breathe exhaust, which explains much reach I think well) is still aware of how far the cache of the Acura has fallen in recent years. As a leading brand Honda, tenders have been extremely polarized or soft as simple oats covered with weak sauce. Worse still, cars have been lacking in this important intangible diversión-a - factor drive that used to make the company shine above most others. Many have asked why should pay for the "acura" identification plate when a fully loaded Honda can often offer the same level of luxury touches for less green. Valid questions, all. Are these reasons why decided cool their cars more difficult than a MOM's stage in the contest of Miss Priss slightly Acura? Or just pass an excellent opportunity to score and are milking for all worth the penalty? I guess that it's for the demographic target to decide with their accounts of Treasury, in the improvement of the sales of the Acura.
For what it's worth, cheered sound when the ZDX and its prominent Horn were destroyed in glorious, IMAX 3D (though I do not think earned the additional penalty of $5 per ticket).
