BMW has released a new campaign: Poucan, Luffalo and zorse [video]

I know that the idea was to make a series of announcements of wildlife to promote the services and the original BMW parts but still while a blow of eye seems not very intelligent, to be honest, it is a very clever way to convey a message that would otherwise fairly dull.

This week, the German car manufacturer began a new advertising campaign on the theme "which is not natural." Videos that have worked for 3 days, recorded only 3 000 to 4 000 views each. Perhaps because they are displayed in the category of vehicles & car on YouTube. Video content face depends more on the research discovery and therefore the thumbnail plays an important role in viral success. The guys in the Department of advertising on their hats of biology and invented three new creatures: the poucan, a hybrid of penguin/toucan, the luffalo, a lion crossed with a cape buffalo and the zorse. What is a zebra/horse.

The main idea is fairly clear. The message of this clipsis that put lesser parts on your BMW is also abnormal as a horned lion, or a Penguin with a multicoloured beak. Or a horse that has a few stripes.

Below, you can view all three advertisements.