In recent years Asia has become the target of many automakers because it can provide consistent sales and stability.
Like all companies, Caterham is looking for ways to increase sales. One solution was the car market more lucrative in Asia inbound. The company based in United Kingdom, today announced that it has signed an exclusive agreement with import firm Courtenay trade International (CLI) to sell its model seven iconic in China. This will be the first time the seven were sold in China and representing the continuous expansion of Caterham on new growth markets.
"We are committed in one of the most exciting new chapters in the history of Caterham cars and our entry into the Chinese market is another tangible sign of how Caterham strives to become a truly global brand", stated the Caterham cars International Business Manager, David Ridley.
Courtenay trade International (ITC) will launch retailers in six provinces key to China over the next year and is the initial sale of 30-50 Sevens in its first year of operation.
It seems that the first cars Caterham arrives in China from January 2012. Society offer all current compliant EU5 sport cars of Caterham Roadsport 120, Superlight 120, 175 Roadsport, Superlight R300 and CSR 175.
