Imagine this scenario: you pay full a new Audi S4, which will be built to your own specifications. Your dealer thanks you for your business and tells him that delivery will be 75 to 90 days. Since the requested at the beginning of December, visions of spring Apex strafing get you to spend the winter. Reality begins to establish when its date of compilation gets postponed from January to February, then to March and finally to may. Taking into account the time of transport and the inevitable delays associated with customs of United States compensation, a may date of compilation translates in a July release date and a member of seriously unhappy Audizine Forum by the name Datz.
In the past, Datz would have been at the mercy of his concession, which would have probably dictated the vicious given to them by product planners and programmers of Audi. Datz, however, uses the internet to their advantage, expressing their discontent without attacking Audi. Taking the high road, Datz does not complain of his order of postponement, but instead he chose to overcome the obstacles faced by Audi in the achievement of its goal of being the number one in America luxury brand. His tactics worked, and his note to the head of the Audi United States, Johan Nysschen, he obtained a personal response. Indeed, took it more than one answer: from Nysschen intervened on behalf of the client and has generated on the duo rose significantly. Also gave the customer a complete and detailed explanation of the root causes of delays and was the additional step of the lending Datz a 2010 Audi until his car could be delivered.
Tip my hat to both Datz for the way in which addressed the problem and Nysschen in the way that decided it. If only we had leaders with this type of integrity, the country would be in better shape.
