Audi has reported its best first quarter sales has never been in its history, the Ingolstadt, said-based company is due to an increase in acceptance of its cars in domestic markets and new markets emerging as China. The prodigious of the A1, entry level model success is also another factor that helped the company achieve record first-quarter sales.
The increase in global sales of Audi was a whopping 18.4 per cent from the year of the company there are performance during the same period. This translates into a total of 3,12,600 vehicles sold in only the first three months. The month of March saw the increase of 13.9% to a figure of 1,25,700.
Audi officials reveal their latest baby, the A1 adding to its first-quarter business volumes. 31 000 A1 units that sold since January 2011, a 13,880 important have been sold only in March. The A1 is the smallest and the model of car cheaper to wear the logo of the famous 4 Audi rings with prices from as low as just 15 800 Euros for the version of base in Germany.
Peter Schwatzenbauer, who is in charge of marketing and sales of the company stated that the last generation A6 which was launched in Europe on April 1st yet adds to sales of the company in the coming months.
"The A6 is very effective in its segment." With the new generation, we see even more great potential - particularly in China and the United States, but even Germany, "stated Schwarzenbauer in a statement, adding"the cycle of life of the new A6 sedan, that we want to exceed the total volume of sales of its predecessor by about 25 per cent.""
During the seven-year life cycle, approximately I A6 outgoing have sold millions.
In the meantime, Audi in China success story continues unabated. In fact, China has become the most single market for Audi, the brand of cars with sales by removing 24.6% 64,122 units sold in the first quarter. Germany came second place for the brand with sales rising to 56,283 or a jump of 13.7%. The third Audi market is UK who saw that a hike of 13.7% with 34,869 units sold. To the United States marked increased 19.1 records sales of 25,383 vehicles in the first quarter.
Audi has already set itself lofty goals and aims to sell no SUVs and cars of less than 1.2 million in the year 2011. Its no secret that Audi wishes to be the player number one in the segment of luxury by 2015 cars, but it will have to dethrone BMW - currently the largest manufacturer of luxury cars - to reach the spot. To this date limit, Audi aspires to achieve the annual sales of 1.5 million vehicles.
First quarter report will be presented by BMW some time later. April 5, Mercedes Benz of Daimler presented a report of rise of 12.4% in the first quarter, sales of 2,80,552.
