A mixture of new cars, increase in transaction prices and increase of national and European sales helped Ford Motor Company to make a profit of 2.6 million dollars in the first quarter of 2011. If keeps a score, which was the best Ford's first quarter performance in 12 years and out-shined profits for first quarter of last year from just over 2 million dollars. Total revenue reached $ 33.1 million, representing an increase of $ 5 million in the first quarter of 2010.
This latest performance shows that the auto giant is quick to learn about the product mix. Increase in fuel prices in 2008 gave Ford a dismal performance for the year, and that its product mix was weighted to trucks and sport utility vehicles. Ford still sells much of both, but the new F-150 and Explorer models are more fuel-efficient than their predecessors. Ford also has more offers fuel efficient in its product line, as the 40 MPG Fiesta and the 40 MPG focus. Even the Mustang, renewed by 2011, get significantly better fuel economy than the models sold in 2008. In other words, Ford offers efficient vehicles in almost every category of product and is in a better position in time, rising prices of fuel than in 2008.
It is not everything is good news in Dearborn, and Ford is advising investors to wait for quarterly results lower later in the year of the automaker struggles with rising commodity costs and transportation, seasonality and costs related to long term product plans. Even so, it seems likely that the days of Ford losing money may be behind them, although it is too early for any number of end of year of the project.
