Launch of a new model used to be simple: If you wish to sell in Europe in the first place, has been at the Geneva Motor Show, the Hall of the Frankfurt International Automobile or perhaps the biennial Paris Motor Show. If Japan was its largest market, has been launched in the Tokyo Motor Show, and if we were against the Americans, their options were stretching in Detroit, Chicago, New York or Los Angeles. Only this ancient wisdom school not fly, and Volkswagen has some big plans for the launch of its new generation "Beetles of the twenty-first century". Rather than launching in only one car show, VW is dependent on MTV to launch the car in Shanghai, China; Berlin, Germany and New York, 18 April.
The event starts in Shanghai with an exclusive MTV gala and then changed to Berlin, where the Belgian duo 2manydjs will be alive, in the area of E-Werk in Berlin. Below is New York, where take place The Black Eyed Peas in honor of the debut of the new car its Auto Show. New York concert will be broadcast live on www.WorldStage.MTV.com, although VW not told us when he begins the show. If you are a fan of Black Eyed Peas in the United Kingdom, sorry: no live broadcast for you. You can, however, catches of the events in New York and Berlin stand out online.
VW logic behind the next simultaneous release is summarized by Director of Marketing Luca of Meo, VW Group:
"The beetle is an icon of the automotive world, similar to MTV is an icon of the music world." In the framework of this partnership's marketing, we are taking the new Volkswagen directly to customers and fans of the Volkswagen brand - and we are doing around the world. "We are sure that style of one type of the vehicle combined with the latest technology will be very well received by customers."
In other words, VW the needs of the customers perceive the remake of beetle as a hip, little lost beetle of the previous generation over the years. VW marketing campaign will be genius or just expensive hype? I guess we will know in a few weeks.
